Impacting Business Results: From Needs Analysis to Measure of Outcomes
BY MICHAEL E. ECHOLS, PH.D. AND PAUL FLYNN AND BONNIE BERESFORD, CAPITAL ANALYTICS, INC.
Posted: November 20, 2008
Identifying Key Performance Indicators (KPI), applying a "Performance Mapping" methodology to help you ascertain gaps in desired performance, understanding the strengths and limitations of existing evaluation tools, and determining a measurement approach that shows both business impact and isolates the contribution of learning to the bottom line. These are some of the tools you'll discover within this report detailing Chrysler's interaction with BBDO Detroit's Retail Performance Solutions.
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