Measurement of Business Impact
Here you can access original research and presentations on the performance analytics that measure the ROI of employee learning initiatives.
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Identifying Key Performance Indicators (KPI), applying a "Performance Mapping" methodology to help you ascertain gaps in desired performance, understanding the strengths and limitations of existing evaluation tools, and determining a measurement approach that shows both business impact and isolates the contribution of learning to the bottom line. These are some of the tools you'll discover within this report detailing Chrysler's interaction with BBDO Detroit's Retail Performance Solutions.
Chrysler's learning leaders identified Key Performance Indicators (KPI) and built a comprehensive, quantifiable curriculum for several of its sectors - service, parts, technicians, and field personnel - to prove the positive impact of training on business results.
This landmark study done for Chrysler provided hard data isolating the positive business impact of their sales consultant training on sales volume and customer satisfaction. The data also provided a solid platform for guiding future changes in the content of curriculum and for measuring the business impact of those changes.
Faced with skepticism that learning can provide solid, tangible value to the bottom line, Caterpillar learning leaders established new foundations for their employee learning interventions. Determining the organization's highest priorities and focusing resources to those needs resulted in double- and triple-digit return on learning.