Chrysler Academy Sales Consultant Training


The impact of training on retention is demonstrated in this study of sales consultants for Chrysler. Prior to this study, Chrysler was waiting until sales consultants were on board for at least 90 days before engaging them in training. But this study indicates that the biggest impact (not only on retention, but also sales) comes from new hires. And the reverse was also indicated – if they did not receive training, they were more likely to leave.